How Do You Write a Blog Post That Gets Found on Google and Social Media?

You've written a brilliant blog post. You hit publish, share it once on Facebook and wait.

Nothing happens.

The truth is, most blog posts don't fail because they're badly written. They fail because nobody can find them. In 2026, being found means more than ranking on Google. Your customers are also searching on Instagram, TikTok, LinkedIn and in AI tools like ChatGPT.

This guide shows you how to write a blog post that's built for search from the start, and how to turn it into social posts that get discovered too.

How do you write a blog post to optimise SEO?

You write a blog post for SEO by choosing one question your customers are asking, answering it clearly in the first paragraph, using that question's wording in your title and headings, and structuring the rest so both people and search engines can scan it. Then you share it on social media using the same search words, so it gets found there too.

Here's how to do each step.

Step 1: How do you find the right topic?

Start with the questions customers actually ask you. Every "how much does...", "do I need..." or "what's the difference between..." is a blog post waiting to happen.

Then check how people phrase it:

• Type the question into Google and look at "People also ask".

• Search the same phrase in TikTok, Instagram and LinkedIn and note the suggestions.

• Check Google Trends to see if interest is rising.

Pick one main question per post. That question becomes your focus keyphrase.

Step 2: How should you structure the post?

Structure your post answer-first. Search engines and AI tools quote content that answers a question directly, so don't make readers dig.

A simple shape that works:

• Title: your main question or outcome.

• Opening paragraph: a quick hook, then the answer in plain English.

• Headings (H2s): the follow-up questions people ask, phrased the way they'd search.

• Under each heading: answer in the first sentence, then add detail and examples.

• Close: one clear next step.

Step 3: How long should an SEO blog post be?

As long as it needs to be to answer the question fully, and no longer. A focused how-to might be 700 to 1,000 words. A complete guide might run to 2,000.

Google's own guidance is clear: write helpful content for people first. Padding a post to hit a word count doesn't help anyone.

Step 4: What do you need to fill in before publishing?

Before you hit publish, complete the SEO settings in your website builder:

• SEO title: 55 to 60 characters, with your keyphrase near the start.

• Meta description: up to 155 characters that tell people why to click.

• URL slug: short, lowercase and hyphenated.

• Image alt text: a plain description of each image for people who can't see it.

• Internal links: two to four links to related pages on your site.

• External link: one trusted source if it backs up a point.

Step 5: How do you make your blog post findable on social media?

Turn your blog post into social content that uses the same search words. Social platforms now work as search engines, and some public posts also show up in Google results.

For each post, create:

• A carousel that walks through the main steps, with the keyphrase on the first slide.

• A short video answering the main question in under a minute, with the keyphrase spoken and on screen.

• A LinkedIn post sharing one insight and linking to the full article.

Put your keyphrase in the first line of the caption and in the alt text. Skip the long block of hashtags. Three to five relevant ones are plenty. Our ultimate guide to social media SEO goes into this in detail.

Step 6: How often should you blog?

Consistency matters more than frequency. Two genuinely useful posts a month will do more than eight rushed ones.

Keep a list of customer questions as they come up. Then refresh your best posts every year so the advice stays current. Updated posts often perform better than brand-new ones.

Quick checklist

• One clear question per post

• Answer in the first paragraph

• Question-style headings

• SEO title, meta description, slug and alt text filled in

• Two to four internal links

• Repurposed into at least two social posts using the same keywords

Ready to get found?

Write for people first and search engines second. Answer real questions, structure it clearly and share it where your customers are already searching.

If you'd like help turning your expertise into blog posts and social content that get found, take a look at our social media consultancy or book a Social Power Hour to plan your first three posts together.