We all know that trying to keep on top of your business’ social media accounts while you have a million other jobs to do can be really difficult, but with the advancements of AI, there are plenty of tools out there that can now make the job easier. Here’s our guide to new software that’s taken over the social media world.
Content Creation
1. ChatGPT (AI-powered Writing Assistant)
What it does: ChatGPT is an AI language model that helps users generate text-based content quickly. It can assist with writing articles, blog posts, product descriptions, and more. It can also help with brainstorming ideas, enhancing creativity, and improving writing quality by suggesting edits or alternative phrasings. We always advise using AI writing only as a draft or as inspiration. Humans want to read from other humans!
2. DALL·E (AI Image Generation)
What it does: DALL·E is an AI that can generate images from text prompts. This allows content creators to quickly produce visual content like illustrations, concept art, and designs based on a simple description, making it easier to bring ideas to life without needing advanced graphic design skills.
3. Runway (AI Video Editing and Creation)
What it does: Runway is an AI platform that allows content creators to edit and generate videos easily. It offers features like automatic video editing, background removal, and object tracking, making video creation and post-production more efficient. It’s especially helpful for creators who want to streamline the editing process or create dynamic content with minimal effort.
4. Jasper AI (AI Copywriting Tool)
What it does: Jasper is an AI-powered copywriting tool designed to assist marketers, writers, and content creators in generating high-quality content. It can produce blog posts, emails, social media captions, and more based on a few input keywords or phrases. Jasper helps save time by offering pre-written templates and suggestions.
5. Descript (AI Audio and Video Transcription)
What it does: Descript is an AI tool for transcribing audio and video content into text. It’s especially useful for content creators who produce podcasts or video content, as it can automatically transcribe conversations and then allow for easy editing. Users can also edit video and audio by simply editing the text transcript, making content repurposing and editing much faster.
Each of these applications leverages AI to automate or simplify a specific aspect of content creation, from text and video to imagery and audio.
Scheduling Content
1. Buffer (Social Media Scheduling)
What it does: Buffer is an AI-powered tool designed to help users schedule and manage social media posts across multiple platforms (like Instagram, Twitter, Facebook, and LinkedIn). Buffer’s AI can optimise posting times based on user engagement data, ensuring that content reaches the right audience at the most effective times. It also allows for content repurposing by easily sharing similar posts across multiple social channels.
2. Hootsuite (Social Media Management and Scheduling)
What it does: Hootsuite offers a robust platform for scheduling, managing, and analysing social media content. Its AI helps in scheduling posts at optimal times and provides recommendations for content performance improvement. Hootsuite also aids in content repurposing by allowing you to recycle older posts and share them again, giving them a new life across different platforms.
3. CoSchedule (Content Calendar and Scheduling)
What it does: CoSchedule is a content marketing platform that allows for easy scheduling and planning of blog posts, social media updates, and email campaigns. It offers an AI-powered content calendar that helps marketers plan and optimise content publication. CoSchedule also has a “ReQueue” feature that repurposes older content by automatically resharing it at ideal times.
4. MeetEdgar (Social Media Automation and Repurposing)
What it does: MeetEdgar helps with scheduling and automating social media posts. Its AI-driven platform can categorise content and automatically repurpose older posts by cycling them through social channels at strategic intervals. This feature ensures that content continues to engage your audience without the need for constant manual intervention.
5. SocialBee (Content Scheduling and Repurposing)
What it does: SocialBee is a content scheduling and automation tool that allows users to categorise and repurpose content effectively. It’s AI helps users schedule posts, monitor performance, and automatically repost older content at optimal times, making sure your content remains fresh and relevant. SocialBee’s automation features help save time while keeping content consistent across multiple platforms.
These tools help with both scheduling content at optimal times and repurposing content to maintain engagement and ensure consistency without having to create new content from scratch each time.
Analytics
1. Sprout Social
What it does: Sprout Social is a comprehensive social media management tool that offers in-depth analytics and reporting. Its AI-powered insights help track performance across platforms, measure audience engagement, and understand social media trends. Sprout Social also offers sentiment analysis, which allows you to gauge how your audience feels about your content and provides recommendations for improving social media strategies.
2. Iconosquare
What it does: Iconosquare is an analytics tool specifically designed for Instagram and Facebook. It provides detailed insights into engagement, follower growth, and post-performance. AI-powered features like hashtag tracking and competitor analysis help users optimise their content and engagement strategies. Iconosquare also helps with visualising data trends, making it easy to assess and improve your social media performance.
3. Socialbakers (now part of Emplifi)
What it does: Socialbakers (now integrated with Emplifi) offers AI-driven social media analytics that provide insights into content performance, audience demographics, and engagement patterns. It’s AI-powered recommendations can help improve social media campaigns, track competitors, and optimise content strategies. Socialbakers also offers influencer analytics and performance benchmarking across various platforms.
4. (again)Hootsuite Insights
What it does: Hootsuite Insights uses AI to analyse social media trends, engagement, and brand sentiment across multiple platforms. It offers advanced social listening tools, allowing users to track brand mentions and analyse audience sentiment. The AI-powered platform generates custom reports that help social media managers optimise campaigns and make data-driven decisions for better results.
5. BuzzSumo
What it does: BuzzSumo is a content research and social media analytics tool that helps track content performance across various platforms. AI-driven features allow you to analyse trends, identify top-performing content, and understand what resonates with your audience. BuzzSumo also offers competitive analysis, helping you compare your social media presence with your competitors and optimise your content strategy accordingly.
These tools leverage AI to analyse vast amounts of social media data, providing actionable insights and helping content creators and marketers refine their social media strategies based on real-time performance and trends.
Most of these applications have a free version or trial period. Do your research before using AI, and always remember to create content with EAT in mind!
E Expertise
A Authoritativeness
T Trustworthiness
Ready to incorporate AI into your social media? Take a look at some of the services we provide that can help you do this.
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