What is SEO?
If you have a website, you may have heard the term SEO before. But what is it? SEO stands for Search Engine Optimisation. It is the process of improving a website to increase its visibility on search engines. An effective SEO strategy can help your website rank higher in search engine results, increasing traffic and potentially more business.
How does it work?
Google is the world’s biggest search engine. It can throw out thousands of results to your query in seconds. But how does it decide who appears first before everyone else? Google wants you to keep using it, so to do that, it must show you what it thinks will be the most helpful website to answer your search query. When you enter a search term into Google, it sends crawlers across websites relating to your query. These crawlers determine which website best answers your query and which performs the best. This is how Google guarantees that you will use it again.
These crawlers take certain factors into account when ranking your website. If you improve all these aspects of your website and include them in your digital marketing strategy, your business can rank first for specific keywords or phrases that will get you to the top of the Google search results.
After the paid sponsored ads, it’s really is anyone’s game! If you get your SEO right, you can compete with any business out there!
Keyword Research
Keyword research is the foundation of SEO. It involves identifying the words and phrases that people use in search engines and then optimising your website accordingly. Various tools, such as Google’s Keyword Planner, can help you with this. The aim is to find relevant keywords with high search volume and low competition to give your website the best chance of ranking highly.
On-page SEO
On-page SEO is all about optimising the individual pages of your website to rank higher and earn more relevant traffic. This includes optimising your headlines, HTML tags (title, meta, and header) and images. It also involves ensuring your website is structured so that search engines understand your content. An effective on-page SEO strategy will ensure that search engines and users can easily find and navigate your website.
Off-page SEO
Off-page SEO refers to all the activities you do outside of your website to raise a page’s ranking with search engines. This primarily involves creating high-quality backlinks (links from other websites to your own). A good number of high-quality backlinks can significantly improve your search engine rankings. Social media marketing and guest blogging are two popular off-page SEO strategies.
Conclusion
SEO is a critical aspect of online marketing, and understanding it can empower you to significantly improve your website’s visibility on search engines.
Harrison Media Solutions has a proven track record of working hard to put our clients at the top of Google searches. One of our recent success stories saw traffic to a client’s website double over a few months.
If you want to know more about our SEO packages or how we can help you improve your Google Ranking, Contact Us
