Let’s be honest. Most business owners don’t start posting on social media because they want to learn how to be content creators, algorithm experts, or salespeople. Including myself, we just want to show up, share what we do, and (hopefully) attract the right people to our business by creating content that converts.
But it started to feel like a full-time job somewhere along the way. You’re posting regularly, following trends, maybe even getting decent likes…And yet, the enquiries are quiet. The sales? Sporadic at best.
If that sounds familiar, you’re not alone. The good news? It’s not about doing more; it’s about doing the right things with the content you’re already creating.
Join hundreds of businesses taking advantage of our free resources.
Here are three reasons your socials might not be converting (and what to do instead):
1. You’re chasing engagement, not action
It’s easy to fall into the trap of judging a post’s success by how many likes, comments or views it got. But here’s the truth:
You can’t take likes to the bank.
Engagement metrics are helpful but don’t always tell the full story. A reel can get 2,000 views and still bring in zero leads if there’s no clear next step.
The Fix: Add a simple, direct call-to-action to every post.
That might be:
- “DM me the word ‘INFO’, and I’ll send the link.”
- “Grab the guide via the link in bio.”
- “Comment START, and I’ll message you the details.”
2. You’re not making it easy for people to enquire
You’ve sparked interest, brilliant. But when someone clicks on your profile, can they figure out what you offer, how to buy it, or how to book?
If your ‘link in bio’ leads to a dead end or your pinned posts are from last year, chances are you’re losing genuinely interested people.
The Fix: Treat your profile like your shop window.
- Have one clear link that goes straight to your booking page, sales page, or lead magnet
- Pin a post that tells people how to work with you
- Make sure your bio says what you do, who it’s for, and what to do next
If someone finds you while they’re “in the mood” to act, make it easy for them to do so.
3. Your content sounds nice, but doesn’t speak to a need
We’ve all posted lovely graphics or heartfelt captions and wondered why they didn’t land. Often, it’s because we’re talking about what we offer, not why it matters.
If your posts don’t tap into the actual challenges, hesitations or desires of your ideal customer, they’re more likely to scroll past.
The Fix: Create content that solves real problems.
- Use stories, testimonials or before/afters to show a transformation.
- Talk about the little things your audience is probably struggling with.
- Ask engaging questions that open the door to conversation.
It’s not about being pushy, it’s about being relevant.
Ready to Make the Switch from Likes to Leads?
If your want help creating content that converts, Book a guidance call today!
