Last week, we asked what percentage of individuals were concerned that AI would lead to job losses. The answer is a staggering but not surprising 75%.
AI is actually estimated to create 133 million new jobs by 2030. So, how can AI help your business with digital marketing?
Businesses are constantly seeking ways to gain a competitive edge online. Given the rate at which AI is being developed, it’s understandable to instinctively think it will be a threat to business. AI will never replace that human touch that customers and clients need, but it can certainly help with the more mundane jobs to enhance efficiency, which, if you’re like me, a sole trader, is a welcomed development.
By integrating AI into your digital marketing strategy, you can concentrate on the more creative aspects of your role, save your precious time or expand on what you can offer.
Here’s how AI can transform your business’s digital marketing efforts:
Personalised Customer Experiences
AI excels at analysing vast amounts of data to understand customer behaviour and preferences. With this capability, businesses can create highly personalised marketing campaigns. AI tools can segment your audience based on various factors such as past interactions, purchase history, and online behaviour. This allows you to tailor your content and offers to meet each customer’s specific needs, increasing engagement and conversion rates.
Tools we recommend: Jasper AI or Hubspot
Automated Customer Service
AI-powered chatbots and virtual assistants can significantly enhance your customer service operations. These tools can handle routine inquiries, provide instant responses, and even guide users through the purchasing process. Automating these interactions improves the customer experience and frees valuable time for your human team members to focus on more complex issues.
Things to consider: Depending on what software you use, it is still in development, much to the surprise of one big company whose chatbot started swearing after interacting with a customer! If you don’t believe me, Google it!
Optimised Ad Campaigns
AI can revolutionise your digital advertising efforts by optimising ad targeting and performance. AI algorithms analyse user data to identify the most effective ad placements, audience segments, and bidding strategies. This means your ads reach the right people at the right time, maximising your return on investment. Additionally, AI can continuously monitor and adjust your campaigns in real time, ensuring they perform at their best.
Tools: Google Ads is great for this.
Improved SEO
AI can enhance your search engine optimisation (SEO) efforts by providing insights into keyword trends, content performance, and competitive analysis. AI-driven tools can suggest relevant keywords, optimise on-page elements, and even identify content gaps that need addressing. By leveraging AI for SEO, you can improve your website’s visibility and attract more organic traffic.
Incorporating AI into your digital marketing strategy offers numerous benefits, but it also needs to be done responsibly. Although it’s not compulsory, letting your customers know how you use AI is good for keeping trust in your brand. Having an AI policy on your website or notification on your content demonstrates transparency, helping to build trust and assure your customers that their data is handled responsibly and ethically.
We can help your business use AI efficiently and responsibly. Contact us for more information about our consultancy and resources on AI for Digital Marketing.
