The end of the school year is always an emotional one. Whether you’re waving off your Year 6’s or celebrating your Year 11’s achievements, these final few weeks are full of moments worth capturing for content on social media and your website. But, thinking of content ideas for school leavers an be a challenge.
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You start with the best intentions, but when you’re juggling trips, transition meetings, last-minute assemblies, and exams, creating meaningful social media content often falls to the bottom of the list.
That’s why I’ve pulled together some easy, engaging content ideas for school leavers. The ideas are things you can post quickly, but they still feel thoughtful and will have an impact on parents and the community.
This isn’t about overloading your feed with photos. It’s about celebrating your pupils, giving families something to treasure, and showing your wider community the heart of your school.
Here are a few content ideas you can try.
Then and now, photos
Share a side-by-side of your leavers from their first year to now. These are always a hit with parents and show just how far they’ve come.
Quote of the year
Ask pupils what they’ll remember most or what advice they’d give to the year below. Share one a day as a countdown to the end of term.
Teacher send-offs
A short video from each class teacher (if doable) or teaching staff sharing their best wishes is a simple but personal way to mark the moment. These always do well on social media, and they’re lovely keepsakes, too.
Top ten memories
Create a reel or carousel post of the year’s highlights, leavers’ discos, residentials, class assemblies, football wins, SATs/G.C.S.E breakfasts, or whatever made the year memorable.
Farewell playlist
Put together a leavers’ playlist (bonus points if it includes ‘Don’t Stop Believin’ or ‘Count on Me’) and share the Spotify link with families.
Prom or disco highlights
Share group shots, fun photobooth snaps or even a reel of dance floor moments.
Shout-outs to support staff
Remember to include teaching assistants, office staff, lunchtime supervisors, and everyone who has supported your leavers during their time at school.
Keep it simple and sincere.
You don’t need fancy graphics or edited videos, just honest, heartfelt content that shows how much your pupils have meant to you. I always say, if it makes someone smile (or cry, in a good way), then you’ve done it right.