Social media is all about connections, and businesses that connect with their audience tend to stand out more. Creating content for awareness days, weeks, or months is one way to build that connection.
These events provide an excellent opportunity to show empathy, highlight causes that matter to you, and encourage meaningful engagement with your followers. However, not every awareness day may be relevant to your brand and jumping on the wrong one could even damage your reputation.
So, how can your business effectively leverage awareness days while staying true to its values? Take a look at our guide below.
Why you should consider creating content for Your Business.
- It can Boost Engagement and Visibility.
Awareness days create a natural buzz across social media and online platforms. Creating content around these topics makes you more likely to gain attention, encourage shares of your posts, and drive traffic.
- You can Show Empathy and Support.
Acknowledging important causes demonstrates that your brand is socially aware and cares about the same issues your followers do. This can build trust and strengthen your relationship with your community.
- It can Reinforce Brand Values.
Aligning with relevant awareness days allows your business to reinforce its core values. When done thoughtfully, this can position your brand as a leader in your industry and a supporter of positive change.
Why Not Every Awareness Day is the Right Fit.
While you may want to participate in all trending topics, consider carefully whether an awareness day aligns with your business’ mission and audience. Posting content that feels forced or unrelated can come across as opportunistic and can damage your brand image.
Imagine a fast-food chain promoting World Vegan Day (November 1st). If the brand is known for meat burgers and fried chicken, jumping on the vegan trend could seem inauthentic. This could confuse their audience and even could come across as insensitive. It may be different if they were launching a new vegan range of food, but you get the picture.
Some businesses may not want to share political content. Make sure you know the origin of the awareness days in case you appear to be supporting a cause you may not want to be associated with.
How to Choose the Right Awareness Day for Your Brand
- To maximise the impact of your content, consider doing this:
Align with Your Industry or Audience Interests.
Think about awareness days directly connecting with your products, services, or audience. For example:
- A fitness brand could create content around Heart Health Month (February).
- A mental health app might highlight World Mental Health Day (October 10th).
Support a Cause that Reflects Your Values
Even if an awareness day isn’t directly tied to your industry, it might still align with your company’s mission. For example:
- A clothing brand that emphasises sustainability could spotlight Earth Day (April 22nd).
- A tech company focused on inclusivity could create content for Pride Month (June).
Educate and Engage Your Audience
Use awareness days as a chance to educate your followers. Share meaningful stories, helpful tips, or behind-the-scenes efforts that show how your business supports the cause
